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The Xbox 720 was a home video game console developed and manufactured by Microsoft. As the third console in the Xbox series, it succeeded the Xbox 360 and was officially unveiled on May 12, 2009, at a special event hosted by Microsoft. The Xbox 720 would be succeeded by the Xbox One in 2013.

Key Features[]

  • Bio-Feedback Game Integration (BFGI): The Xbox 720 controllers came equipped with sensors that read players' biometric data, such as heart rate and sweat production, to adjust game intensity, soundtrack, and even in-game events based on the player's physical and emotional state. A 2019 industry leak reveals that this data was stored on Microsoft's cloud servers and sold to advertising agencies shortly after the console's discontinuation.
  • Atmospheric Synchronization: This feature synced in-game weather, time, and room temperature with the player's current conditions, as detected by a small on-board sensor integrated into the Xbox 720 console. This feature was controversial because many players preferred keeping their Xbox 720 in a conditioned structure such as their home, limiting their exposure to more interesting in-game weather.

Discontinuation[]

Despite strong initial sales, the Xbox 720's market share began to decline by 2012 due to stiff competition from Sony's PlayStation 4 and the rise of mobile gaming. Microsoft announced the discontinuation of the Xbox 720 in early 2013 and shifted its focus to the development of its next-generation console, the Xbox One, which was released in November 2013.

Legacy[]

The Xbox 720 is remembered for its ambitious attempt to merge gaming with all-around entertainment. While its lifespan was relatively short, the Xbox 720 laid the groundwork for the continued evolution of the Xbox brand and its presence in the gaming industry.

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